It’s time to change the story.
Here, Each and Every Child Programme Director Claire O’Hara introduces what we mean by framing:
What is framing?
Framing is the choices we make about what ideas we share, and how we share them. Its these choices that change how people think, feel and act. These framing recommendations help people understand care experience and the care system better, and direct people to the solutions that will create meaningful and sustained change. They are simple, easy to use, and designed to be adapted to suit different ways of sharing information.
If we change how we speak about care experience and the care system, we create a new narrative. When we think differently, we act differently. This will improve the lives of children, young people, and families nationwide.
Our language matters – and we all have a part to play.
Eight Key Recommendations
Recommendation 1
Start with what all children need to thrive
Recommendation 2
Link improvements to the care system to healthy development now and in future
Recommendation 3
Use the scaffolding metaphor to explain how our care system can and should support healthy development
Recommendation 4
Use the navigating waters metaphor to explain how social and systemic factors can lead to involvement with the care system
Recommendation 5
If you need to talk about stigma, explain how it works and why it happens
Recommendation 6
Place individual stories in context to show how – with the right support – every child with care experience can thrive
Recommendation 7
Use the value of strengthening community ties to remind people that our communities are stronger when every child has what they need
Recommendation 8
Show that change is possible, as well as necessary, to build support for solutions
What We Offer
Training and Events
Join us online or in person to build your understanding of framing care and care experience and develop new skills.
Resources
Toolkit
The Each and Every Child toolkit is a step-by-step guide to using our evidence-based framing recommendations. It will help anyone talking about care experience and the care system to counter stigma and discrimination, build public understanding and direct people to the solutions we know will improve the lives of children, young people and families across Scotland.
Podcasts
Our podcast series draws on key topics across our framing work with recent series drawing on the voices of people with lived experience in using the framing recommendations, the impact of sharing stories or experiences and how organisations and workers can fully support people when sharing stories.
Animations
Our animations introduce each of the framing recommendations and explore how each one can be used to shift public attitudes and build understanding of care experience and the care system.
About Us
Each and Every Child is an initiative that is focussed on using robustly tested framing techniques to create a new narrative around care, one that shifts public attitudes and increases understanding about care experience and the care system.
Based on research into how the Scottish public thinks about care experience, and how care experience is discussed by media, individuals and organisations across Scotland, eight framing recommendations were produced to change how we speak about care experience. The recommendations have been tested to tackle stigma and discrimination, whilst building support for improvements to the care system to help Keep The Promise.