It’s time to change the story.

Each and Every Child aims to build understanding and shift public attitudes towards care experience and the care system in Scotland. By sharing robustly tested framing recommendations, based on research into Scottish public attitudes conducted by FrameWorks UK, we can counter stigma and discrimination towards people with experience of care.


About Us

Each and Every Child is an initiative that is focussed on using robustly tested framing techniques to create a new narrative around care, one that shifts public attitudes and increases understanding about care experience and the care system.

Based on research into how the Scottish public thinks about care experience, and how care experience is discussed by media, individuals and organisations across Scotland, eight framing recommendations were produced to change how we speak about care experience. The recommendations have been tested to tackle stigma and discrimination, whilst building support for improvements to the care system to help Keep The Promise.

Learn More